About Natasha Koral
CO-FOUNDER, CEO of Dan Perata Training
NATASHA KORAL
CO-FOUNDER, CEO
From the day she co-conceived and co-founded DPT, Natasha Koral knew she wanted to create an environment that would embody her love of nurturing people and what they most care about, creating an environment of hospitality and support that is one of the hallmarks of DPT.
“I’ve always believed that there can be heart and compassion in day-to-day business matters,” Natasha declares, and with close to 3 decades of experience in the entertainment industry from event production, artist relations/management to ticketing and deal making taught her the value of making each individual that walks in the door feel special. She explains further, “My favorite mentors in the music business could complete the most challenging deals where everyone felt like they won and everyone ended up as friends. Relationships matter and when we started DPT I wanted to create a business around the old-fashioned belief that kindness is more important than the dollar.”
The graciousness that Natasha employs in all her interactions is what makes DPT feel like a family (occasionally a sitcom family, but family nonetheless). Whether it’s the hospitality that greets someone walking in the door the first time, creating affordable training programs for teachers, students, first responders and civil servants, or in working with her team, it’s Natasha’s innate intuitive sensitivity towards the needs of others that is the energy that guides DPT. A resident of the Bay Area for over thirty years, in DPT, Natasha has created an entity that reflects the diversity of the city it serves. “I sometimes imagine what it’d be like if we had a cocktail party with all of our clients–it would be fascinating,” she muses. ”Our clients come from all walks of life–from captains of industry to veterans; celebrities to our most underserved communities, they all become valued members of the DPT family.
Making DPT accessible to everyone speaks to Natasha’s innate generosity of spirit. You will often hear her warm and deeply resonant laugh fill whatever room she’s in, and whatever your needs may be as a client, Natasha is there to guide you and your dog successfully through your journey at DPT and beyond.